Launch of EasyWay with Advanced Machine Learning for Claro

Starscriber, provider of intelligent messaging solutions for mobile enterprises announces the launch of its Star Machine Learning solution in combination with its EasyWay platform.

Star Machine Learning powers Claro’s “Presta Facil” solution which is an emergency credit solution allowing millions of subscribers to acquire micro loans and micro loan packages to boost ARPU and to reduce friction points in the recharge process.

Starscriber is convinced that machine learning and artificial intelligence applied to the wealth of secured subscriber data which a mobile operator retains can be leveraged to drastically improve the operator top and bottom lines through improved acquisition, retention and monetization of their mobile subscribers.

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